One of the biggest challenges organizations face nowadays is hiring experienced Engineers.
How challenging? By 2026, there will be a shortage of 1.2 Million developers in the US only.
And even with the shifts in the market we’ve seen in the past year, the need for Experienced Engineering hasn't decreased by much.
One of the best ways to mitigate the gap is to rise above the competition with an Engineering Brand.
Similar to your Employer Brand, Your Engineering Brand highlights your values, culture, strengths, and employee experience from the Engineering lens.
But it also highlights your technology, product roadmap, and innovation.
In a recent stack overflow survey, 39% of participants mentioned working on new technology is the reason they are looking for a new job. 53% of Developers said that the most important thing when looking for a new job is the developer experience.
Where to start?
We’ve gathered a few tips -
Be Specific -
Showcase what makes you special - Are we influencing millions of people every day? Working on larger scales?
Don’t shy away from sharing about the methodologies and programming languages used - It will attract the right people with the relevant skills.
Being specific not only means focusing on the tech stack you’re using, but building your strategy around the strengths of your Engineers or the Engineering culture.
Everyone has the best culture and amazing people…But what does it mean? What makes you spark?
Be Technical -
Engineers love to stay on top of the newest technologies and developments, to stay relevant. Best way to portray your innovation? join the conversation.
Talk about the newest technologies and how they are being utilized. Creating a platform for knowledge sharing - whether an Engineering blog or podcast will display your technology and facilitate the opportunities for your employees to shine.
Be Seen -
Be out there -There are plenty of opportunities to engage your audience with your Engineering brand. Participate in conferences, meetups, events, and podcasts.
Help your Engineers become thought leaders, speak at the most prestigious conferences, and become tech influencers - creating developers’ FOMO by featuring what matters to them most.
